Getting Started
Our objective at Gateway Webs is to create an aesthetically pleasing, easily accessible and navigable website which has your best business interests included from the start of the project. The web site should convey trust; it should inform the website user that your company is trustworthy and that the website can be used safely, therefore the website will convince the visitor to want to do business with you.
A good web design is easy to achieve - At Gateway Webs we will provide you with good graphic design capabilities to create instinctive site navigation by developing the site with the user in mind and be able to optimize the website for good initial search engine results as part of the design. We achieve this through developing a clear logical site layout, site structure and a clear internal linking strategy. The following suggestions offer some precious web design guidelines.
Site Navigation
Gateway Webs will work with you to prepare your site navigation before designing the site, a clean-cut and uniform navigation system is a must to prevent cluttering up the site with forgotten links. Site navigation should be well thought out, as well as being simple and intuitive; this is quite often overlooked by other website designers. Remember the three click rule: Research has shown if a visitor cannot access the information they want within three clicks, they will leave the site. Every area of your website should be reachable within three clicks from anywhere else on the site.
We will build a site map to help people and Search Engines robots (SE's) find, and index your site with ease. It is worth while remembering that navigation should be flexible enough to accommodate additional links in case you will be adding pages periodically.
Web Content
Content is king! Not just plenty of it, your content needs to be informative and keyword rich. You want the visitor to see you as a valuable information resource. People use the internet to find information. Whether you are selling a product or service you must provide valuable information to the visitor or they will click away and find a website that gives them what they want. Good content within your site will help your page rank, search engine placement and inbound links - if you proved good quality content , the likelihood is other sites will want to link to yours.
Summary
Good Web design is a combination of common sense, good website structure and internal linking, oh and a good designer is a must and that’s what you’ll get at Gateway Webs.. Your site should be attractive and easy to use and most importantly, your website should provide a simple and easy navigational system to aid the user's experience.